MARK CHOEY

Partner/Co-Founder, CTO, Top Producer
Mark Choey founded Highnote Labs with a vision to better the real estate industry — for agents, brokerage owners, and ultimately the consumer — by creating beautiful, purpose-built products that are more efficient, offer greater transparency, and boast more useful features.
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“I love how San Francisco is so casually avant-garde—excellence is everywhere, yet the vibe is super laid-back.”

About Highnote Founder Mark Choey

Previously, Mark co-founded Climb Real Estate and grew it to being one of the top brokerages in the US. It developed a reputation as an innovative, tech-forward, and new generation real estate brokerage. Mark led the strategy and development of Climb since its inception in 2006 as a sales group, later as an independent brokerage in 2010, and through to the successful acquisition in 2016 by NRT, the nation’s largest residential real estate company.

Mark was also a real estate Top Producer and ranked in the Top 5 selling agents for condo and loft sales in San Francisco. Mark also served as co-chair of the SF Association of REALTOR’s MLS and Technology committee for two years and served on numerous customer advisory boards including Zillow and Trulia and other real estate technology companies.

Prior to starting Climb, Mark was a vice president in Citigroup’s CTO office where he actively evaluated technology innovation for Citigroup’s businesses. Mark also founded a dot-com startup (Gecko Travel) in Greater China focused on online travel and worked as lead product manager in a startup developing neural network-based fault-detection systems for computer PC boards.

Mark earned his Masters Degree with a specialty in the fields of Neural Networks, Artificial Intelligence, pattern recognition and computational finance — the statistical modeling of financial data, as well as wireless network engineering. Mark was awarded two patents: one in the field of telecommunication and wireless network traffic modeling and another in the field of wireless location based services and credit card fraud detection.

  • Share on:
    Mark Choey
  • I am:
    Dad. Extreme skier. Real Estate Entreprenuer.
  • Proudest Moment:
    Climb making the SF Business Times' list of the Top 25 Brokerages in the SF Bay Area.
  • Biggest Challenge:
    To push forward on a new idea when everyone is telling you it's a bad idea.
  • Alarm Clock:
    The excitement of a new business idea to try out.
  • Perfect Day:
    Progress.
  • First Job:
    Selling fireworks to the kids in my neighborhood.
  • Super Hero Power:
    Super Negotiation XRAY GAMMA Powers!
  • Favorite Bay Area Neighborhood:
    Anywhere that is 'up-and-coming'.
  • Inspiration:
    Doing the right thing, period.
  • Climb is:
    People who are passionate about work and life.

Mark’s Media Appearances / Awards

Mark’s Background and Experience

Mark’s background and experience comes from consulting, high-tech start-up companies, R&D, and real estate investing. An entrepreneur at heart, Mark brings all the skills required of successful entrepreneurs to being a successful real estate agent including being:

  • Results driven: delivering his client’s needs in the most effective manner possible

  • Resourceful: has a keen eye and an “ear-to-the-ground” for the right opportunities and deals for his clients

  • A clear communicator: providing feedback and reassurance to all parties in every step of a transaction

  • Tenacious and creative: a tough negotiator and excellent deal-maker – “win-win” is the name of the game

  • Ethical and professional: has integrity, honesty, and a refreshing “straight-forwardness” in all dealings with all people

  • Analytical: has a firm grasp on the numbers and market data. Knows how to look through the market data and identify trends and spot opportunities

  • Loyal and a true advocate: representing client interests above and beyond his own

Mark’s experience Outside of Climb includes

  • Vice President at Citigroup’s CTO office: he actively invested in startup companies and forged new alliances with technology vendors to enhance Citigroup’s businesses.

  • R&D Manager for a high-tech startup specializing in developing PC board fault detection systems utilizing advanced neural network and pattern recognition algorithms.

  • Founder of a dot-com startup in Greater China headquartered in Taipei, Taiwan in the online travel industry.

  • Successfully awarded two patents: one in the field of advanced intelligent networks/wireless networks and another in the field of cellular location-based services applied towards credit card fraud detection.

  • Principal of Rincon Investment Group: an investment and property management company with holdings around the US

  • Principal of Topaz Properties LLC; a real estate investment company specializing in distressed properties

  • Mark has an M.S. in Electrical Engineering from the University of Colorado – Boulder. He did his undergraduate work at Rutgers University where he dual majored in Electrical and Computer Engineering and Economics. He studied artificial intelligence, wireless communications and economics throughout his studies.

  • Mark has several research publications in well known journals including Nonlinear Trading Models Through Sharpe Ratio Maximization which he was invited to present at the prestigious Fourth International Conference on Neural Networks in the Capital Markets in 1996.

  • Cofounder Climb Real Estate, grew brokerage from 7 agents to over 100 doing nearly $1 Billion in sales annually and ranked in the top 250 of brokerages nationwide in just 5 years.

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